Gary Ingram, MDHi, I’m Gary Ingram, Founder & MD of

Seven years ago, I’d taken the bold decision to get engaged and was looking for THE ring with which to propose.

Having never ventured into a jewellery shop before and with limited diamond knowledge, I found the whole process of research and window shopping uninformative and bamboozling.

I became convinced the experience could be better. And so together with a friend in the jewellery industry I founded The Diamond Store. Our web store is designed to guide you to the most suitable jewellery for your budget without compromise. We have won the UK Jewellery Award for E-tailer of the Year in 2014 and 2013 and nominated again in 2015 and 2016.

Our blog, The Diamond Store Magazine, has the same ethos as our online store. Our aim is to give you a comprehensive, trustworthy and useful resource for learning about diamond and gemstone jewellery.

In 2016 we won the UK Blog Award for Britain’s best Fashion & Beauty company blog. This and our 230,000+ yearly visitors tell us that we’re offering you interesting articles and plenty of inspiration!

Thank you for coming by and don’t forget to visit us at too.