Jewellery Learning

Diamonds: 5 Questions People Most Often Ask

ARE you thinking of buying diamond jewellery? We’ve answered 5 frequently asked questions to help you make a good purchase.

1. What are diamond “inclusions”?

Inclusions are tiny dots, air bubbles or markings inside a diamond. The fewer or smaller they are, the better the diamond’s “clarity”.

All diamonds have some imperfections! But most of them can only be seen through a jeweller’s magnifying loupe.

That’s why it’s usually enough to buy a diamond that doesn’t show any obvious flaws to the naked eye. After all, your friends aren’t likely to come up and inspect your ring with a magnifying glass!

TOP BUYING TIP: Many people think the mid-range diamond clarity grade SI (Slightly Included) looks beautiful, as well as being affordable.

This ring has an SI-clarity diamond in the centre. Click on the image to find out more about the ring!

This ring has an SI-clarity diamond in the centre. Click on the image to find out more about the ring!

2. Is size or quality more important?

A diamond’s value is partly determined by size. And partly by quality. Therefore a small, high-quality diamond can cost the same as a big lower-quality diamond.

Most of us cannot afford a huge, flawless diamond – in fact, only rich collectors can! The good news is though, that most diamond quality differences are so subtle that only a diamond expert can see them, and therefore a mid-to-high quality diamond will look just as beautiful.

Take a look at this diamond colour-grade chart:

Diamond colour chart

As you can see, diamond colour-quality is expressed as letters of the alphabet. D is the best (whitest) and Z is the worst (yellowest). But in the upper to mid range, can you actually see the difference from colours D through to H?

Now look at the diamond colour gradings given to the rings below. As you can see, a diamond’s size, shape, background colour and lighting conditions will influence the way it looks in real life. So whether you want a big diamond or the knowledge you’ve purchased the best quality grade are largely questions of personal preference.

TOP BUYING TIP: It might not surprise you to learn that H is one of the most popular diamond colours. It looks beautiful and comes at a reasonable price.

Want to know more about these rings? View now: Ring 1Ring 2Ring 3

3. Does it sparkle?

This is a great question! Most people expect every diamond to have lots of sparkle. But not all diamonds reflect light in the same way. Shape is a big factor.

Round cuts sparkle the most. Princess, marquise, oval, pear and heart cuts are the second-most sparkly shapes. Emerald, cushion and baguette cuts give off long flashes of light, rather than sparkle.

TOP BUYING TIP: If you want lots of sparkle, go for a round diamond.Diamond shapes and cuts

4. Is it conflict-free?

‘Conflict’ diamonds are black market diamonds that are sold to fund terrorism and civil war. ‘Conflict-free’ diamonds are sold legally and haven’t caused human suffering or bloodshed. Always do your research. Reputable UK jewellers that belong to The British Jewellers’ Association will comply with the law on conflict-diamonds.

TOP BUYING TIP: Genuine Canadian Diamonds are 100% conflict free.

Canadian Lily Diamond Ring

View now Canadian Diamond Engagement Ring

5. Will she/he love it?

This is THE most important question! You can choose the best or biggest diamond in the world, but if the person who you are buying it for doesn’t like the jewellery, you’ll both be disappointed.

To choose the right piece of diamond jewellery as a gift, consider your loved one’s style and taste. Look at their existing jewellery or wardrobe. Do they wear classic outfits? Or big, bold fashion items?

TOP BUYING TIP: When unsure, get advice from the person’s family and friends, and your trusted jeweller. Our Customer Service staff are also used to helping people to help make informed decision about gift jewellery. Just email or call us for assistance. We’re always happy to help!

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  1. Gregory Cottage says

    A great guide about diamonds, I found it really useful; especially diamond colour grade chart. I don’t know much about diamond and I found this whole article helpful.

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