Meet our brand new Elara Collection, featuring exquisite and sustainable coloured lab diamonds, and listen to our behind-the-scenes interview with ex-Made in Chelsea star, Lucy Watson, the face and ambassador of the new collection.
Reacting to the growing desire for lab diamonds, The Elara Collection’s coloured lab diamonds are the latest chapter in our story, available in three bright, light, happy and meaningful colours, pink, blue and yellow.
Discover the collection and listen to the behind-the-scenes interview with Lucy Watson. If you prefer to read, you’ll also find the interview below the video.
Behind the scenes interview with Lucy Watson
“Hi I’m Lucy Watson and I’m here with The Diamond Store today, working on the Elara Collection.
“When I think about my first piece of jewellery, my mum gave me her Russian wedding ring. She got hers when she was 16, and she handed it to me and I’ve still got it. I think it’s so nice to hand down a piece of jewellery.
“I’m excited to work with The Diamond Store on their new collection because I really love lab grown diamonds. I thought the idea of having coloured lab grown diamonds was so fascinating, they all look beautiful.
“I think the best piece of advice I’ve ever had is you can’t control what is happening all the time, but you can always control how you react to a situation.
“From The Elara Collection, I love the yellow, but I think my favourite probably is the blue diamond. It’s just such a striking colour and when I saw it in real life I was really taken aback by it.
“I think everyone knows that diamonds are a girl’s best friend. You can never say no to diamonds. Especially lab grown diamonds.”