40 Years of Victoria Beckham

From rising to fame as Posh Spice, to WAG of David Beckham, to innovative fashion designer and style icon, Victoria Beckham has become an idol and an inspiration to many. Having just celebrated her 40th birthday, we thought this would be the perfect excuse to dedicate a whole post to her. We have seen her style transform from the 1990s and my-oh-my, has it changed!

This week, our team has hand picked some of Posh’s best outfits throughout the years and chosen some Diamond Store jewellery to complement the trends.


Silver Diamond Set 0.57CT Tennis Bracelet. £299.00

Silver Diamond Set 0.57CT Tennis Bracelet. £299.00

Posh Spice looking rather glam (and super young!) in her bronze mini dress. If you are wearing a bronze coloured dress to a special occasion or event, a simple diamond bracelet will perfectly complement it.

posh 1

Amethyst 3.49CT & Diamond 9K White Gold Earrings £309.00

Amethyst 3.49CT & Diamond 9K White Gold Earrings £309.00

Our favourite colour match is purple and green. Especially when you have a pair of amethyst earrings like these!

posh 3

Emerald 6x4mm & Diamond 18K Yellow Gold Earrings £755.00

Emerald 6x4mm & Diamond 18K Yellow Gold Earrings £755.00

With a patterened outfit, you don’t want to be wearing too much statement jewellery, so a pair of simple diamond and coloured stone earrings works fabulously. Dainty does it!

posh 4

9K White Gold Diamond Full Eternity Ring 1.00CT £659.00

9K White Gold Diamond Full Eternity Ring 1.00CT £659.00

Pink is always a great colour for summer, and looks gorgeous on all skin tones. If you want to add a bit of sparkle to a little pink dress or dress it up slightly, add a delicate diamond eternity ring – very chic.

posh 5

Sapphire 0.34CT & Diamond 9K White Gold Ring £165.00

Sapphire 0.34CT & Diamond 9K White Gold Ring £165.00

The summer season couldn’t be more of a perfect time to get out the sapphires. Dark stones always catch the sunlight and make an outstanding statement piece.

Which is your favourite look of Victoria Beckham’s? We always love to hear your feedback! Tweet us at @DiamondStoreUK and let us know.

To read more about Posh’s big 40th birthday, read Hello! Magazine’s article with all of the inside information and gossip:





Kate: The Style Queen!

We couldn’t miss Kate’s spectacular Roksanda Ilincic dress when she arrived in Sydney for the start of her ten day tour of Australia. The flattering, figure-hugging dress was a perfectly appropriate shade of yellow for the Australian sun, not to mention William also looking rather dapper in his royal blue suit and baby George looking divine as ever!

kate roksanda

Now we’re all thinking – where can I get a dress like this and what jewellery could I possibly wear with it? Never fear, The Diamond Store team are here to give you a helping hand. We have carefully chosen our ‘top 3′ rings, necklaces and earrings to go with this Roksanda Ilincic dress and to suit similar yellow shades in the Summer season.


Rings are an important part of an outfit, especially a dress. Somehow, they portray a sense of elegance and sophistication, especially when wearing a statement ring.


We have chosen three necklaces from The Diamond Store’s website that will be sure to make an impact on a bright coloured dress, especially this yellow one of Kate’s or a similar sort.


Earrings simply add a finishing touch to any outfit, particularly when you have an up-do or a hair style like Kate’s in the above picture. We think these three pairs would look stunning with her dress!

To read more about Kate and William’s trip to Australia, have a read of The Metro’s article:


Hope you all had a great Easter!

Good Friday, Great Stones!

To get in the ‘Good Friday’ spirit, The Diamond Store has handpicked some of our favourite stone pieces to spell out the word ‘Easter’. And seeing as it’s Easter, why not treat yourself or someone special to a gift?

Here are our top 6 pieces for Easter for you to take gift inspiration from:


Emerald is the birthstone of May. It is associated with loyalty, faithfulness and friendship. The healing properties of the May birthstone are said to be effective for various health problems relating to the eyes, spine and headaches.

Emerald 0.80CT & Diamond 9K White Gold Pendant £215.00

Emerald 0.80CT & Diamond 9K White Gold Pendant £215.00


The Amethyst is February’s birthstone. The gemstone is believed by Ancient Greeks and Romans to keep the wearer of the stone quick-witted and clear-headed. During the Middle Ages, it was a stone that symbolised royalty.

Amethyst 3.49CT & Diamond 9K White Gold Earrings £309.00

Amethyst 3.49CT & Diamond 9K White Gold Earrings £309.00


Sapphire for September babies! This stone brings the wearer good luck and protection. It is also associated with truth, sincerity and constancy.The Sapphire is used to enhance the influences of Venus and banish evil thoughts.

Sapphire 2.30CT & Diamond 1.00CT 18K White Gold Ring £2219.00

Sapphire 2.30CT & Diamond 1.00CT 18K White Gold Ring £2219.00


December birthstone Tanzanite is an African sapphire, a relatively new stone sold in the jewellery market. It was first discovered in 1967  by a local Masai shepherd, then being later popularised by Tiffany with a huge marketing campaign.

Tanzanite 0.44CT & Diamond 9K White Gold Pendant £159.00

Tanzanite 0.44CT & Diamond 9K White Gold Pendant £159.00


Another favourite emerald piece of ours!

Emerald 0.54CT & Diamond 9K Yellow Gold Pendant £175.00

Emerald 0.54CT & Diamond 9K Yellow Gold Pendant £175.00


Lastly, but certainly not least, the Ruby is July’s birthstone. It is associated with devotion, courage and happiness. The ruby is often used to enhance energy, generosity and helps in bringing success.

Ruby 0.65CT & Diamond 18K White Gold Earrings £945.00

Ruby 0.65CT & Diamond 18K White Gold Earrings £945.00


And to add to the Easter spirit, we have some ‘eggcelent’ diamond necklaces that are understated yet fabulously elegant and truly special.


Simply type in ‘diamond egg necklace’ into the search bar on The Diamond Store’s website to browse the full range of pendants!

Happy Easter, and don’t forget to tweet us you wearing your Diamond Store jewellery over the holidays @DiamondStoreUK


101 Marriage Proposal Ideas

You would think that proposing would be easy. You have been with one person for long enough to know that you both want to spend the remaining years of your life together, so what’s so hard? Well, the problem is that proposals are so simple. Sounds strange – but because of the simplicity, men can’t help but to over-complicate and over-think the whole situation, letting their mind run away with them.

NOTE: Letting your mind run away with you generally ends in a whirlwind of stress and over-analysation.

Of course, women naturally have high(ish) expectations when it comes to marriage proposals. They want it to be different. They want it to be special. They want it to be memorable. This doesn’t mean that it has to be over-the-top and ostentatious – in fact, the less flamboyant it is, the likelihood is she will appreciate it more.

Now, men, if you are still stuck, you can finally stop stressing. The Diamond Store have launched their 101 Wedding Proposal Ideas for you to take inspiration from, with a list of 18 categories to choose from, too, making it that little bit easier:



We also have a ‘top proposal ideas’ section, where you can check out how the majority of other men in the same position as you are popping the question:

top proposla


We have chosen our 3 favourites out of the 101 possibilities on our website. We’ve decided on the ones we feel are the most special and unique.

1. written

This sounds like something you would only see in movies, but it is a very possible and especially romantic way to propose whilst you and your lady are enjoying a picnic in the sun.


2. dinner on beach

This is one that isn’t too difficult to plan and is always a fantastic way to propose, providing it isn’t too chilly where you are!


3. photobooth

What if you could capture their face when you pop the question? What better way to do it than to propose in a photobooth together! This is a seriously cute way to propose, and a photograph to keep forever – what a memory.


We are always available (during office hours) to have a chat with you if you’re still panicking slightly or need some expert advice. Our contact details are:

E  info@thediamondstore.co.uk

T  0845 084 1200

Also on The Diamond Store website, we have our ‘Engagement Ring Learning Centre’, which can be great in helping you decide how much to spend, to choosing the right style of ring, to figuring out her ring size.

Below are the links to the ’101 Marriage Proposals’ and ‘Engagement Ring Learning Centre’ pages. From there, you can browse our full website and all of our jewellery.



All Things Brazilian!

We know it’s slightly premature, but seeing as the sun is shining, it is clear that Summer is coming, which means that so is the World Cup 2014, Brazil!

Here at The Diamond Store, we too are getting into the World Cup spirit, and have already picked our favourite Brazilian inspired pieces to prepare you for the big event.

brazilian flag


Luckily, we have over 8 different colours of jewels at The Diamond Store… so, providing jewellery with the colours of the Brazilian flag isn’t difficult for us to do! Take a look at our top picks below!

We all love a classic diamond stud (representing the small white part of the flag) – you simply cannot go wrong with them. Timeless and elegant, these ‘Ella’ earrings are a divine gift and perfect with evening/day wear. After all, if we have to use the Brazilian flag as an excuse for new diamonds, then so be it.


Ella 18K White Gold Diamond Brilliant Cut Earrings 0.84CT £1229.00

Ella 18K White Gold Diamond Brilliant Cut Earrings 0.84CT £1229.00

With green being the dominant colour in the Brazilian flag, we all have to wear an emerald piece of jewellery during the time of the World Cup, right?! We have a very delicate emerald and diamond bracelet that is understated, yet beautiful. Alternatively check out our large range of emerald pieces.

9K White Gold Diamond & Emerald Claw Set Link Bracelet £549.00

9K White Gold Diamond & Emerald Claw Set Link Bracelet £549.00

To represent the blue part of the flag, our Topaz collection always goes down a treat as the colour is so unique and eye-catching. Check out our blue topaz diamond ring below which looks a million dollars, but is only £259.00.

Blue Topaz 1.65CT & Diamond Ring 9K White Gold £259.00

Blue Topaz 1.65CT & Diamond Ring 9K White Gold £259.00

Lastly (but certainly not least), the citrine collection at The Diamond Store is one of our favourites to wear for Summer. In fact, if Summer were a colour, it would be citrine! Team it with your Brazilian samba dress or, if your wardrobe lacks those, an evening dress looks just as great!

3.38CT Citrine & Diamond Necklace 9K Yellow Gold £379.00

3.38CT Citrine & Diamond Necklace 9K Yellow Gold £379.00


As well as adoration for the Brazilian flag, we must not ignore the Brazilian beauties Adriana Lima and Gisele Bundchen.  Here they are sporting the Brazilian colours. Which one is your favourite?

adriana brazil

gisele brazil

To get more information and updates on The World Cup 2014, take a look at the official website http://www.fifa.com/worldcup/

Don’t forget to tweet us your The Diamond Store jewellery at @DiamondStoreUK. We love to see you wearing your gorgeous pieces!


Step into Spring!

We can officially say that Spring has started – which means that the brighter clothes come out and so does the brighter jewellery! If that’s not excitement, we don’t know what is.

This Spring all of our favourite high street shops have brought out some fab garments that will work even better with The Diamond Store’s Spring trend pieces finishing off the look.

H&M Frilled Dress £14.99

H&M Frilled Dress £14.99


This off-the-shoulder H&M dress is perfect for a warm evening with a pair of delicate heels, or even a pair of sandals to dress it down, if that’s the look you’re going for.

At The Diamond Store, we have a matching set that will look just divine with this dress (the earrings particularly) – you can wear each piece separately with an outfit, or all together create an elegant, chic style without looking overstated.

tds pink sapphire



Our next recommended set for Spring is the Peridot. For us, nothing is more unique about this colour, making it extra special to wear and, surprisingly, able to work with a lot of shades. The diamonds are just an added bonus too!




To go with these, we have picked a stunning V front jumpsuit which is almost exactly made to match..!


Topshop £48.00

Topshop £48.00


Our third and fourth favourite bright collections are the most popular summery colours in terms of jewellery, nevertheless there is a reason that so many people wear them! Turquoise and coral are the shades that many of us associate with summer and beachy holidays, so these are the ideal items to take on holiday with you this year.



Zara £25.99

Zara £25.99


Leopard print and coral is one of our favourite matches, they work so well together! :


whistles leopard

Whistles £80.00

Let us know what you think of our Spring trend collections @DiamondStoreUK and to find out more trends for 2014, check out Vogue’s ‘Ready-To-Wear’ article http://www.vogue.co.uk/fashion/spring-summer-2014/ready-to-wear

Proposal Preparations

So, you’ve decided on the location and the timing, but now you’re panicking - what ring do you choose? What if she doesn’t like it? What’s her ring size?

Not to fear – The Diamond Store are always here to help! As a Diamond Store fan, you may or may not know that we have a Engagement Rings Learning Centre, which is great for all of you tense partners’ desperate to create the perfect proposal scene.

First things first – you need to know your budget. These days, an engagement ring should be equal to around a month to two months salary (don’t freak out just yet, remember you’re only going to have to buy this once)

18k White Gold Diamond Brilliant Cut Ring £1539.00

18k White Gold Diamond Brilliant Cut Ring


Next is the style of the ring – how do you know what style she is going to like?! Luckily, our expert jeweller Jeremy Kaye is here to give you all the advice you need, so give him a call on +44 (0) 845 084 1200.

In terms of diamonds, the main thing is finding a balance between size and quality. You do have to decide on which to prioritise, however, which can sometimes be a tricky one.

0.50 CT Chloe High Platinum Engagement Ring £1445.00

0.50 CT Chloe High Platinum Engagement Ring £1445.00


On to ring size… Obviously this one can be difficult to find out without giving the idea away. The easiest way to go about this is to ask friends and family, or getting a ring that she often wears on her third finger measured.

Lastly, hallmarking. A hallmark is almost a stamp to prove what you have paid for. Each piece of jewellery that we sell is hallmarked, which you will see on the inside areas of the jewellery (this isn’t noticeable).


Pear Diamond Ring

Ella 18K White Gold 0.81CT Diamond Pear Shape Ring £1589.00


And have a look at some of our favourite celebrity engagement rings:

celeb engagement rings


If you have any more questions on any of our jewellery, or need some further advice, please do not hesitate to contact us at our office on +44 (0) 845 084 1200 Monday-Friday, or tweet us @DiamondStoreUK and we will reply as soon as possible!

And to those of you proposing – good luck!