Diamond Rings Go Green: Ethical Engagement Rings

ethical_engagement_rings_UK_TheDiamondStoreBrad and Angelina, Kim and Kanye, Beyonce and Jay-Z – our A-listers have a real knack for trendsetting. Especially when it comes to engagement rings. It’s hard not to notice the rocks that they’ve got and their carat size, cut, or design. We can’t help but be inspired.

But the latest celebrity engagement ring trend is about far more than just style.

When Amal Alamuddin revealed the $650,000 ring that George Clooney had popped on her finger was ethically sourced, the ethical engagement rings trend grew in strength.

Already a big issue thanks to films like Blood Diamond, diamond mining has long raised ethical issues around the globe. Be it the dangerous working conditions for miners, the extremely low wages, damage to the environment or diamond profits being used by corrupt corporations, the dark side of diamond mining has been an increasing concern for those shopping with a conscience.

6a00d8345157c669e201a73dcab873970d-800wiThe answer is ethical wedding rings. With Amal Alamuddin being a human rights lawyer, and George Clooney no stranger to activism, they’re both used to championing humanitarian causes. Their wedding ring choice has enabled them to put their celebrity status to good use, raising the profile of ethical engagement rings to show the world that it can be done differently.

What are ethical engagement rings?

In the year 2000, South African countries with a legitimate diamond trade began a campaign against conflict diamonds. The result was the Kimberley Process Certification Scheme (KPCS) – an international effort to rid the world of blood diamonds – and while on the whole it has been rather successful, it was just the beginning of the sourcing of ethical diamonds.


In more recent years, Canadian diamonds have come to the forefront as the world’s greenest diamonds.

Mined, cut and distributed under strict supervision of the Canadian Government, not only can all Canadian diamonds be fully traced all the way to their source, but the government ensures that all miners are well paid, mining conditions are safe, and the environment is protected too.

An even better aspect to this new trend is that you don’t need to have George or Amal’s pay packet to get on board.

We specialise in Canadian diamonds and ethical engagement rings for every budget. All of the diamonds you’ll find on our website are deemed conflict-free, making it easy to look good and feel good about the origins of the diamond you’re wearing.

Want to see Canadian Diamond jewellery? VIEW HERE

What are your thoughts on ethical diamonds? Tell us on Facebook or Twitter!


The Meaning of Eternity Rings – Little Known Facts

Gary Ingram:

New updated version of this excellent article

Originally posted on The Diamond Store Blog:

eternity-ring-facts-meaningTHE ultimate romantic gift, a mind blowing feat in jewellery craftsmanship, and a ring with a spellbinding history…

Whichever way you look at eternity rings, they’re true marvels of physics, design, beauty and skillful expertise.

But do you know the many curious facts and real meaning behind them?

1. Ancient Egyptians invented them01Emerald-gold-eternity-ring
In Old Egyptian hieroglyphics, from around 2000-1800 BC, the circle represented eternity. Egyptians also believed that marriage was a bond so strong it was uninterrupted by death. The ring represented this magical union between two people. In tombs, archeologists have uncovered many simple rings made from carved bone or beads, as well as elaborate metal and gemstone wedding bands.

2. Symbols of lasting love and commitment
The idea of an eternity ring is that of a continuous circle which can never be broken. Made with precious metals, diamonds and gemstones that go all around the ring, they represent everlasting love – and…

View original 657 more words

4 Unexpected Truths About Engagement Ring Prices

shutterstock_88764409It’s almost like a school maths question.

“If Kanye West buys Kim Kardashian an engagement ring worth £2.5 million pounds, how much salary does he earn per year?

If you’ve ever looked into engagement rings, you’ll know where this is going… (and probably faint at the thought of Kanye’s pay packet).

Somewhere along the line we’ve all heard the theory, right? A groom should spend one month’s salary on a ring. But is this really true? Do you agree?

We went on a mission to find out how much people really spend on their rings. Our own engagement ring sales records, with over 10,000 sold over the last 5 years, were the source. UK’s national average salary is currently £26,500 per person. According to the “one month’s salary” theory this means people should be spending an average of £2,200 per ring. You’ll be amazed at what we found!

The first astounding thing we discovered was that rings costing £500, £1,000 and £1,500 sell much better than rings at £745.23 or £1864.21.


Approximate cost £500 – CLICK TO VIEW


Approximate cost £2,000 – CLICK TO VIEW


Approximate cost £1,500 – CLICK TO VIEW








What does this mean? We think people possibly set themselves a budget. Either according to what they can afford, or based on their idea of what a ring “should” cost.

Is this the best way? It’s good to have a budget, but it’s also good to be flexible. Say you’ve decided to spend £1,000 in a high street store, but then see the same ring for £732 online. Many will get the cheaper ring. But by spending the extra £268 (all of your original budget) you might get a bigger diamond, or 18K gold instead of 9K. A more expensive ring isn’t necessarily better, but a better quality ring means more lasting value and durability.



We still love our tea and Downton Abbey. But when it comes to engagement rings, big, fancy US style diamond bling is in.

What does this mean? Huge diamonds, often surrounded by a “halo” of smaller diamonds, are in fashion. With big rings, however, bought from £200 to £7,000, style rather than budget seems to dictate choice.

Is biggest the best? Sometimes, yes. Fashionable can be elegant too – the Duchess of Cambridge’s sapphire and diamond ring is a case in point. Also, big and bold doesn’t need to come at an extortionate price. The trick is to not get too fixated on a combination of diamond colour and clarity grades. For example, the best diamond quality we offer is G/Vs. Of course there are higher grades, but unless you’re an expert you won’t see the difference. Do you have extra budget left? Splash out on a larger diamond instead.



The third trend we discovered is that practicality is winning over romance. About 20% of our engagement rings are sold as wedding sets.

What does this mean? For many couples an engagement ring is a financial decision. Wedding sets that include an engagement ring and a wedding band are stunningly beautiful and highly comfortable, yet make financial sense because you’re not buying the wedding band later.

Should I forgo romance? Of course not. For many people an elaborate surprise proposal is the only way, and we say, go for it! (In fact, go and check out our fantastic 101 Proposal Ideas right now.) If you are practically minded though, a wedding set will get you two gorgeous rings with a saving.

Now here’s an interesting one. Those who buy their engagement ring on finance spend two times more than those who pay outright.

What does this mean? People who finance engagement rings are going for a much better quality of ring than their cash budget would allow.

But is this financially sensible? It can be, especially if you’re getting interest-free credit. Then you’re simply buying a good ring and spreading the cost over a few months. This may help with timing other big costs, like a honeymoon or a downpayment on a house.

So… how much are people REALLY spending?
Well, it’s clear to us that people are not applying the “one month’s salary rule”. Instead of thruths_about_engagement_ring_prices01.jpgthe “average” £2,200 ring, our customer are spending very individual amounts. A handful of people spend as little as £250, about 15% spend £500, another 60% between £1,000 and £1,500. The rest? Any sum between £2,000 and £7,000!

If you had to make a recommendation, what should I spend?
As jewellers, of course we wouldn’t encourage people to spend as little as possible. However, we’re not saying that just because engagement rings are our livelihood. Here’s why:

  • You’ll wear it every day. An engagement ring has to be beautiful, but it also has to be robust. After all, you’re planning on getting everyday wear out of your ring – for a lifetime. We do many things with our hands around the house, in the garden or at work. We travel in crowds of people on public transport. We go to the gym, play with our kids. During its life an engagement ring will get a fair few knocks, scrapes and washes!
  • Raw materials count. Silver is cheaper than white gold, but it is also far softer. 9K white gold looks the same as platinum, but you’ll have to get it rhodium plated in a couple of years. Brands, designers and handcrafting aside, if you’re just talking about the pure raw materials used to make your ring, then what you get is what you pay for.

In the end of the day, what you spend is entirely up to you. The comparison we often offer our customers is, how much did your smartphone cost? If you’re willing to pay £600 for your iPhone, then £250 spent on an engagement ring could be too modest.

Let us know what you think! Tweet or leave a comment on our Facebook page.




Is your BF acting like a total fruitcake? He’s jittery, slams his laptop shut when you walk into the room and now he’s having lunch with your dad. What on earth is going on!? Don’t worry, he’s not off his rocker, he’s just about to propose!

This week TheDiamondStore.co.uk, UK’s award-winning online jeweller specialising in diamond engagement rings, asked their female customers to tell all when it comes to proposals. According to the poll there are 7 dead giveaways that your man is about to pop the question.OLYMPUS DIGITAL CAMERA

1. He’s penny pinching
You nearly faint in shock when he announces he’d rather cook you a spag bol than order “one of those expensive takeaways”. But in fact 27% of girls notice their future husbands being cautious with spending when they are saving for a ring.

2. He’s having lunch with your sister
47% of women agree that if your man is having secret convos with your parents, siblings or best friend, it’s a massive hint he’s asking for your hand or researching what kind of ring you’d like.

3. He books avenice weekend in Venice
Twice you’ve almost missed a holiday flight because he didn’t pack his suitcase on time. Now he’s organised a romantic weekend, seeing to every detail himself. Suspicious? Yes, but in a good way. 17% of girls say their hubbies whisked them away to a foreign destination so they could propose in style!

4. His revealing Google search history
A rookie mistake: 67% of men research engagement rings online. Then one day you borrow his iPad and “engagement rings” pop up his Google search bar because he forgot to delete the history…

2007-08-18 07.15.40

Platinum 1.56CT Diamond Ring – CLICK TO VIEW

5. He’s interested in all things “diamond”
No, he’s not finally got in touch with his feminine side. 36% of girls started noticing their partner commenting on celebrity couples’ or their friend’s engagement rings, “subtly” gauging their reaction to ring styles and designs.

6. He asks you to get a manicure
A crazy 17% of men tomanicuretally ruined their surprise proposal by hinting their girlfriends should go and get their nails done! Although really, it’s quite sweet. These beaus knew their Facebook-fanatic fiancés would immediately want to post a pic of their bling ring online… and would want their French manicures in tip top shape for the occasion.

7. He’s down on one knee…
You’d think you couldn’t get much more obvious than this, right? But one woman confessed she thought her boyfriend was just kneeling down to tie his shoelace. The waiter turned up and she started chatting to him about the wine list while her poor blokey was on the floor trying to propose!

What did you notice before he popped the big Q? Tweet us @diamondstoreuk or leave a comment on Facebook!

Happy Birthday Sharon!

We would like to wish Sharon Osbourne a very Happy Birthday, who turns 61 tomorrow…. however she does not look a day over 30 ;-)!

Without doubt, Shazza is our favourite judge on TV, fleeting between The X Factor and America’s Got Talent. Each week she had The Diamond Store team swooning over which pair of drop-down earrings she would be modelling next.

We therefore decided to go back in time and pull out some of her best earring-moments, and pair them with our very own jewels!

Sharon-Osbourne 3

First in line we have picked these beauties from Van Cleef and Arpels. However if your pockets are not deep enough for these, we have our very own diamond and white gold stunners for £199.

sharon-osbourne 5

Next Sharon is seen modelling a pair of long drop downs which add colour to her black dress. To match these long diamond shaped earrings, we have chosen our own diamond tiered jewels, for £355.

sharon 1

Sllightly different to Mrs Osbourne’s classic look, she has chosen a tear drop pair with a splash of diamond sparkle. To match, we have chosen our diamond earrings with a similar shape and black detail. Beautiful!


What do you think of S.O’s style, and don’t you wish she would hurry up back on our screens so we can have our weekly earring-fix?

Tweet us your favourite look, not forgetting to wish Sharon a very happy birthday! @diamondstoreuk

Going Ga Ga for Gold

Word is on the street that Lady Gaga married her boyfriend this weekend, however when looking for her bridal dress, all we could find is Lady Gaga and her love for gold ensembles! We therefore filtered through gazillions of pictures online to pick our favourite LG fashionista moments.

The first outfit which we have picked is the outfit she wore to the 2011 Bambi Media Awards. Is she looking freakishly cool, or a freak of nature?

Lady Gaga in Gold Alexander McQueen at Bambi Media Awards in Wiesbaden, Germany

Next we have picked this garish dress (if we can call it that) which Lady Gaga wore to the Chicago Gala. Lady_Gaga_Gold

This outfit is our favourite! We think she looks simply stunning (and normal) in this golden gown which she wore to the Golden Globes 2014 after party.


The next outfit is an outfit which the singer wore to dinner in Japan whilst she was on holiday. Did she pull this off as a Kimono, as it has that style… if you squint your eyes and tilt your head.

lady gaga gold

The final golden outfit which we have chosen is this golden leotard, which cheeky Lady Gaga wore during her concert in Vancouver.

lady gaga 2


We could go on for days drooling over her gold attire, however we took a moment to browse through our  jewellery collection to handpick our favourite gold pieces we think the Princess of Pop needs to know about. Wouldn’t you agree?

What’s your favorite golden Gaga outfit, and do you think her style if to die for, or to burn? Tweet us @diamondstoreuk

Hot pink for October!

As we enter the month of October TOMORROW (yikes where has the year gone?!), we welcome the birth stone Tourmaline. In honour of this pink stone we have chosen the top 5 celebs who have been hot pink! Yes, that includes guys too!

1) Jennifer Lawrence


2) Paris Hilton


3) Who said men can’t wear pink? Bruno Mars and his crew definitely do pink justice!


4) Jennifer Lopez


5) Ariana Grande

Ariana Grande Wear Pink Dress At 2011 VH1 Do Something Awards-04-560x840

It would also only be right that The Diamond Store put together their top Tourmaline pieces. Therefore we have picked an item for each price point, so there is something for everyone!

1) Under £300:

2) Under £400:

3) Under £500:

4) Over £500:


Who looks pink hot, or pink blush? Tweet us @diamondstoreuk