What time of year are engagement rings cheapest?

What time of year are engagement rings cheapest?

Finding the perfect engagement ring is a significant moment in many couples’ relationship journeys. However, it’s no secret that this symbol of love and commitment can come with a hefty price tag. Savvy shoppers might wonder if there’s a best time of year to purchase an engagement ring to get the most value for their money. And while the price of diamonds and precious metals can fluctuate due to various market factors, this isn’t predictable. But if you’re looking for a deal, there are certain times of the year when you’re more likely to find a good price on engagement rings. 

Post-Holiday Sales 

• After Christmas and New Year: Retailers often stock up on inventory for the holiday season, one of the busiest times for engagement ring sales. Many retailers launch a January sale, to clear any stock that didn’t sell. 

Seasonal Slowdowns 

Before and After Valentine’s Day 

• Early February: In the run-up to Valentine’s Day, there might be promotions and deals to entice early shoppers trying to secure the all-important ring. 
• Late February: After the Valentine’s Day rush, prices may drop on any surplus stock. There may also be post-Valentine’s sales for events such as Mother’s Day (March), where you may be able to snag a discount. 

Black Friday 

If you’re planning a Christmas proposal, you might want to hold on until Black Friday (the last Friday of November) and the week of surrounding deals that many retailers take part in. While this is traditionally an American shopping day (as it falls right after Thanksgiving), many UK retailers now also take part in the sale craze, and you’ll likely be able to get a good discount. 

Tips for finding the best deals 

• Shop around: Don’t settle on the first jeweller you visit. Compare prices and offerings from multiple retailers to ensure you’re getting the best deal. Ask about things such as their aftercare and warranty, to ensure all of the deals you find are comparable. 
• Consider online retailers: Online jewellers often have lower overhead costs than brick-and-mortar stores, which can translate to lower prices for you. 
• Subscribe to newsletters: Sign up for newsletters from your favourite jewellers to get early notifications of sales and exclusive discounts. 

Get the best price for your engagement ring

If you need to purchase an engagement ring outside of these times, of course it’s also still possible to get a good deal. Take a look at our range of engagement rings, where we offer a range of lab-grown diamond and lab-grown coloured diamond rings. The nature of the stones mean you can often opt for a higher quality or a bigger carat for your budget.