We’re Winners at UK Blog Awards!

In case you didn’t hear… We won our nominee category at the UK Blog Awards on Friday 29th April! The Diamond Store Magazine is now officially Britain’s best Beauty & Fashion company blog.

We’re so proud and excited! We were up against so many talented bloggers. It was a real honour to walk away with the trophy.

Now, we want to take you back to the beginning of the evening. We’ll tell you all about the event, who was there, how it went down… and of course, not forgetting, what jewellery we wore. 🙂


We arrived around 7.30pm after making our way through some serious Friday night London traffic.

It was exciting to arrive in Westminster and drive past Big Ben, the Houses of Parliament and the London Eye!


At the Park Plaza Hotel we were greeted by valets in rather snazzy top hats. Then it was finally time for us to get down to the UK Blog Awards.

Now, this is probably a good time to mention that we were wearing some seriously beautiful diamond jewellery by TheDiamondStore.co.uk.

Debbie was flaunting rose gold jewellery from our Vivara Collection to complement her LBD. Jo had chosen diamond drop earrings and a sapphire bracelet to go with a blue lace dress.

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The atmosphere inside the glamorous Park Plaza Hotel was magical.

As we entered the UK Blog Awards venue downstairs, we found ourselves amidst beautiful leafy wonderland props, twinkling lights and people blowing bubbles. There was even a magician on stilts!

After bubbly and cocktails, it was time for the awards.


We were very moved by the speech by Gemma Newton nee Pears, the Founder and CEO of the National UK Blog Awards.

Us bloggers are people who sit behind our laptops and are rarely seen in the limelight.

So the fact that Gemma started this event in 2014 to bring our efforts into the public eye is hugely meaningful.

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Next, it was time for the awards. We marvelled at all the amazing blogs showcased. Everybody around us in true blogger style was Tweeting away in between bursts of applause.

Then came the big moment.

Now, we just need to say that we work really hard on The Diamond Store Magazine. So we were already chuffed to bits to be nominated. And we had sort of secretly hoped we might qualify for a ‘highly commended’ mention.

When the announcement came that we’d won our category, we just couldn’t believe it!

UKBA 2016 UK Blog Awards2

So there you are.

Our amazing evening ended with more photographs, bubbly, networking with UK’s top blogging talent and gorgeous little bowl food snacks, a disco… and not to mention our gorgeous goody bags.

(Those choccies tasted so good!!)


We’d like to thank all our readers and fans for getting us the votes in the initial round, which enabled us to reach the finals.

And a huge thanks to the lovely judging team from Debenhams and Hello! Fashion Monthly who felt we’d hit the mark! Also, a massive thank you again to Gemma Newton née Pears and her team who made it all happen.

Finally, we’d like to say congratulations to all the other bloggers who won and who took part. Find out more about all of them here, it will be worth your while.

Love to all,

The Diamond Store Team x

P.S. See our slideshow for a complete set of photos from the evening:

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UK Blog Awards 2016 - TheDiamondStore Magazine Blog Nomination