Jewellery Learning

A Guide for Men: How to Buy Jewellery for a Woman

How to buy jewellery for a woman? It’s daunting… If you buy the wrong thing, this small item loaded with symbolism will ruin your special occasion. That’s why we created this guide to help you get it right.

1. Look at her existing jewellery for ideas

Observe the jewellery she already wears. Does she wear small, simple items? Or big, sparkling, flashy ones? Does she usually wear silvery-coloured metals or yellow gold? Does she have pierced ears? The type of jewellery she wears now will tell you what she would like to receive as a gift.

Is her style more like classic Kate, luxurious Kim or cool Katy?

2. Don’t try to change her style

You might think hoop earrings are sexy. But if you know she hates big earrings, buying her a pair for her birthday won’t convince her to wear them. In fact, it can have the opposite effect – the moment which was meant to be special could end in disappointment for both of you. 

3. Make sure the gift has sentimental value

Your gift item should also have some personal meaning. For example, her birthstone will symbolise the month she was born and shows thought. Heart-shaped necklaces are romantic, and initial necklaces are great for adding a personalised touch.

4. Watch her window shop

Walk through a department store together. Observe her and see what type of jewellery items make her eyes sparkle. 

Men: How to Buy Jewellery for Women for Christmas

5. Ask her friends for advice

Her friends or sisters are closest to her in age. If in doubt, they are the best people to advise you. Just make sure they can keep a secret!

6. DON’T buy a ring unless you’re planning to propose! (Or you’re already married)

When a man gives a woman a ring, thoughts invariably turn to wedding bells. So during the early stages of a relationship, avoid misunderstandings and give her a beautiful bracelet, earrings or a necklace instead. Of course, if you’re already engaged or married, then statement rings, stacking rings and eternity rings make great gifts.

7. Always hold on to the receipt

Even the most thoughtful gift buyer doesn’t always get it right, so check your jeweller’s exchange and return policy before you buy and keep the receipt.

8. Buy the best quality for your budget

Your budget is nobody else’s business, just remember to shop around and get the best possible gift for your money. If you can afford expensive jewellery, go for it. Important birthdays and anniversaries are appropriate times to go big with gold and diamonds. However, a smaller jewellery gift can be just as beautiful and paying a little less doesn’t mean you need to skimp on quality. For example, jewellery made with 925 sterling silver is beautiful, affordable and durable.

9. When in doubt

If you’re not sure what to buy, read our article about 4 jewellery items you cannot go wrong with. Jewellery gift vouchers are also a great idea if you know she’ll be happiest choosing her own item. Don’t hesitate to contact us if you want more help and advice on buying the perfect jewellery gift. Our Personal Shoppers are always happy to help 🙂

You might also like…

10 Best Diamond Jewellery Gifts

How to Buy the Best Jewellery Gift: 4 items you cannot go wrong with


Found this article useful? Follow us on Facebook, Instagram and Twitter.

Shop all jewellery now at TheDiamondStore.co.uk.

UKBA16-Winners-800x100