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A Guide for Men: How to Buy Jewellery for a Woman

How to buy jewellery for a woman? It’s a daunting task. Get it spot on, and she’ll love you forever. Buy the wrong thing, and this small item loaded with symbolism can ruin your special occasion. That’s why we’ve put together this expert guide to help you get it right.

1. Look at her existing jewellery for ideas

Pay attention to the jewellery she already wears. Does she wear small, simple items? Or big, sparkling, flashy ones?

Is she classic or trendy? Does she usually wear silvery-coloured metals or yellow gold? Does she have pierced ears?

The type of jewellery she wears now will tell you what she would like to receive as a gift.

Is her style more like classic Kate, luxurious Kim or cool Katy?

2. Add sentimental value

Your gift item should also have some personal meaning.

For example, a birthstone that symbolises the month she was born shows a lot of thought.

Heart-shaped items are romantic, and initial necklaces are great for adding a personalised touch.

3. Don’t try to change her style

You might think hoop earrings are sexy. But if you know she hates big earrings, buying her a pair for her birthday won’t convince her to wear them.

Quite the opposite: a moment that was meant to be special will just end in disappointment for both of you. 

4. Watch her window shop

Walk through a department store together. Observe her and see what type of jewellery items make her eyes sparkle.

Men: How to Buy Jewellery for Women for Christmas

5. Ask her friends for advice

Her friends or sisters are closest to her in age. If in doubt, they’re the best people to advise you. Just make sure they can keep a secret!

6. DON’T buy a ring unless you’re planning to propose! (Or you’re already married)

When a man gives a woman a ring, thoughts invariably turn to wedding bells.

So during the early stages of a relationship, it’s not a good idea to give your girlfriend a gift ring. Avoid misunderstandings and give her a beautiful bracelet, earrings or a necklace instead.

Of course, if you’re already engaged or married, then statement rings and eternity rings make great gifts.

7. Hold on to the receipt

Even the most thoughtful gift buyer doesn’t always get it right, so check your jeweller’s exchange and return policy before you buy and always keep the receipt.

8. Buy the best quality appropriate to the occasion and for your budget

Always have a budget in mind before you shop. Your budget is your business. Just make sure you shop around and get the best deal for your money.

If you can afford to buy her very expensive jewellery, go for it. Big birthdays, anniversaries and wedding day bridal gifts are also appropriate times to go big.

However, sometimes smaller gifts are more suitable. For instance, for Christmas, Valentine’s or graduation gifts, you may want to give a beautiful item of sterling silver jewellery. It means you’ll get great quality without spending a fortune.

9. When in doubt

If you’re not sure what to buy, read our article about 4 jewellery items you cannot go wrong with.

Jewellery gift vouchers are also a great idea if you know she’ll be happiest choosing her own item – it’s a stylish and luxurious alternative to an ordinary shop gift card.

Don’t hesitate to contact us if you want more help and advice on buying the perfect jewellery gift. Our Personal Shoppers are always happy to help 🙂


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