And the award goes to…

With the Video Music Awards 2014 just having taken place this week, we decided that we would give our own awards to the celebrities who we think deserve an award for their outfit. As an award we have decided to use a piece of The Diamond Store jewellery which matches their outfit.

And the award for ‘the sparkling beauty’ goes to Jennifer Lopez! No matter what she wears, J-Lo always shines; and so we would like to present her with this diamond and silver bracelet.

JLo vma



And the award for ‘ladies in black’ goes to the Jenner sisters, Kendall and Kylie and Kim Kardashian. Whilst the Jenner sisters went for all black, Kim went for a printed black, white and red dress. We would like to present them with this gold black diamond and diamond ring.

kardashians vma


And the award for the most ‘stand-out outfit’ goes to Taylor Swift. Her sky blue printed play-suit, gets her the award of these gold and blue topaz earrings.

taylor swift vma


And the award for ‘pretty in pink’ goes to Gwen Stefani. Rocking this pink and black outfit, we’d like to present Gwen with this pink Sapphire and diamond necklace.

gwen stefani vma


Who would you give the best dressed award to? Tweet us @diamondstoreuk


UK Jewellery Awards Winners 2014 – Etailer Of The Year

We know this is the moment you have all been waiting for, and yes it’s finally here! You can all take a breath of relief because we have some good news for you fellow Diamond Store lovers! won ‘Etailer of the Year 2014’ for the second year running at the Watch and Jewellery Awards 2014, which were held yesterday (02/07/14) at the Hilton Hotel Park Lane, London and were hosted by Rick Edwards.


Doesn’t the affair look absolutely stunning! This  is the second year to date that a brand without a ‘bricks and mortar’ store won the award; which means we are definitely aren’t doing that bad a job! In fact the judges simply said ‘it is rare that we give a company an award two years running, but with The Diamond Store’s development, they well and truly deserved it.’ We are very proud of our achievement!


The award criteria was based on excellence in design layout and ease of navigation, innovative marketing and promotions, customer service, its point of difference, online technology, and evidence of online growth. We are so proud to say that the Judges gave us remarkable comments and said that we ‘ticked all the boxes in terms of delivering exceptional service, a variety of products and superb quality when dealing with their customer.’ How great is that?! Of course we can’t forget our packaging- a burnt orange bag with gun mental grey boxes; the icing on the cake!

We are so lucky to have a team that understands that jewellery is an investment. However we also know that diamonds can be a little expensive so we cut out the high street costs just for all you wonderful people out there! We’ve got something for everyone! If you’re looking for inspiration, you can even see a live feed of what other people are thinking about… or ask one of their personal shoppers.

Our director Gary Ingram said, “We are quite simply thrilled, proud and honoured to have won this award for the second time running. Our hard work and dedication to building the nation’s favourite online diamond brand has paid off!’’ Well we definitely had a very memorable and exciting night yesterday and we are are most certainly over the moon! We hope we can score a hatrick and win it again next year!

IMG_20140702_192201 (2)

Above, director Gary Ingram


UK Watch & Jewellery Awards 2014

This week the team at The Diamond Store are celebrating being shortlisted for ‘Etailer of the Year’ at the UK Watch & Jewellery Awards 2014. We even received a delicious cupcake as a little ‘congratulations’ gift!

cupcake tds


Last year, The Diamond Store took home the plaque for Etailer of the Year. Not only are the awards the most reputable in the industry, it was the first year to date that a brand without a ‘bricks and mortar’ store won the award; setting a benchmark for years to come. The judges said ‘it is rare that I give a company top score, but this company deserves it’.


The UK Watch and Jewellery awards have, for over 20 years, been the most prestigious awards event in the industry’s calendar. Every year they celebrate the best they have in the business and this year’s shortlist is no different. The winners will be announced on Wednesday 2 July at the London Hilton on Park Lane and we can’t wait to be a part of the event.

Earlier on this year, we re-designed our website and packaging which we have received great feedback from from our customers. We are hoping that our new orange branding  will give us a strong winning advantage at this years’ awards – the team spent a huge amount of time and effort with the re-vamping and were thrilled with the outcome.

tds logo

New Packaging


We would also like to say a huge congratulations to the other brands that were shortlisted:

  • Fabulous
  • Jana Reinhardt
  • JewelStreet
  • Joshua James
  • Vashi

All are absolutely fantastic brands and are deserving contenders.

If you want to read more about each brand or the UK Watch & Jewellery Awards 2014, take a look at the website:

Here, you can also book your tables (which are selling fast) and view other brands that have been shortlisted. Again, a huge thank you to the awards for nominating us and we are hopeful that we will be able to celebrate the winning prize for the second year running!






The 2014 Grammy Awards

The 2014 Grammy Awards

Last Sunday the cream of the crop from the music industry all gathered together for the biggest award ceremony in music, The Grammy Awards. If you are a music heavyweight, you will be showing your face at this award ceremony and hoping to receive one of these prestigious awards. The Grammy’s, like The Golden Globes and The SAG Awards, is a plethora of amazing dresses and breath-taking jewellery.  This is what we look forward to the most in award season!

The stars of the night were definitely Beyonce and Jay-Z,  arguably the biggest power couple in music. They delivered an amazing performance together of Beyonce’s single drunk in love. Beyonce looked absolutely flawless in a sheer white Michael Costello backless dress. The dress flattered her gorgeous figure perfectly. Beyonce wears stunning chandelier earrings with her dress and of course we have the perfect pair for you to get her look. Very glamorous and very chic!

White gold diamond chandelier earrings 

Similarly to Beyonce, Pink delivered an astonishing performance and demonstrated her amazing strength and gymnastic abilities throughout. True to form, she put on a great show. Pink looked beautiful on the red carpet in a figure hugging, strapless Brian Atwood dress. She teamed her dress with some stunning bracelets and drop earrings. At the Diamond Store we have a stunning selection of diamond bracelets that would be perfect for your red carpet moment. This intricate bracelet would look great with an evening gown for a special event!

Intricate white gold diamond bracelet 

Rita Ora looked stunning in a metallic Lanvin dress at the awards. Rita’s look was much more reserved and classic than the usual bright, bold fashion statements that we are used to her making. Nevertheless, she looked gorgeous and sophisticated on the red carpet. Rita added some gorgeous rings to her look to add the perfect sparkle needed for The Grammy’s red carpet. Here at the Diamond Store we have an outstanding selection of dress rings that would definitely make you stand out! This platinum diamond ring would look great when trying to achieve Rita’s look.

Wide platinum diamond ring 

Which of these looks was your favourite?


The 2014 Screen Actor’s Guild Awards

The 2014 Screen Actor’s Guild Awards

Last weekend saw the second award ceremony of the year with The Screen Actor’s Guild Awards. Similarly to The Golden Globes, actors and actresses of the big screen and television come together but this time to receive awards voted for by their peers. The SAG awards bring just as much glitz and just as much glam to the red carpet as The Golden Globes. The actors and actresses have just as much pressure on them to raise the bar even higher in the beauty and glamour stakes. At The Diamond Store we love seeing what they are wearing and of course the jewellery we can show you, to help you get their look.

Lupita Nyong’o looked effortlessly beautiful in a flowing, turquoise Gucci gown. The dress had a gorgeous, intricate floral colour that only enhanced how flattering and elegant the dress was on her. The colour of the dress suited Lupita’s skin tone wonderfully and the brightness of the dress made her stand out on the red carpet. This dress works so wonderfully on its own but every outfit needs the perfect touch of jewellery. Just as Lupita has done we would add an understated pair of earrings to this dress like our diamond cluster earrings, they would add the perfect touch of sparkle.

Cluster earrings 0.50ct diamond 9k white gold

Just like Lupita Nyong’o, Amy Adam’s topped best-dressed lists for both the Globes and for the SAG awards. At the SAG awards she wore a stunning bright blue, one-shouldered Antonio Berardi dress with a sultry split and plunging neckline. Amy looked flawless as ever with a lovely twenties up-do and red lip. Amy’s look is perfect to accessorise with the most beautiful pieces of jewellery. Our white diamond set of drop earrings would add just the right touch to this outfit.

White Gold Diamond Drop Earrings 0.33ct

Ever the glamour puss, the curvaceous Sofia Vergara looked breath-taking in an unbelievable embellished Donna Karan Atelier gown. The reflection off of the sequins on this figure hugging dress makes Sofia’s figure look incredible! The statuesque, Modern Family star teamed her amazing dress with a chunky gorgeous necklace and we have just the piece for you to get her look. Our exclusive 57ct diamond necklace on 18k white gold is perfect to mirror Sofia’s glamorous, chic look.

Exclusive Diamond Necklace 57ct 18kw

Whose look were you loving the most at this year’s SAG awards?

The Golden Globes 2014

The Golden Globes 2014

Award season kicked off last weekend with the 2014 Golden Globes hosted by Tina Fey and Amy Poehler, bringing all the stars of TV and film together!  Award season is where we get to see our favourite actors and actresses dress to impress and we all want to know what and who they are wearing. At the Golden Globes we see red carpet glamour at its finest, the best jewellery and the best designers!

Jennifer Lawrence’s profile has been getting bigger and bigger and she is growing to be everyone’s favourite starlet! She was a winner on the night and got the nod for Best Supporting Actress in American Hustle. At this year’s Globes she wore a gorgeous Dior Haute Couture dress with some beautiful drop earrings.


Courtesy of
US magazine

If you want to achieve Jennifer’s look we have the perfect pair of earrings for you! These emerald and diamond, yellow gold drop earrings are absolutely stunning and would give you the perfect red carpet look.

Emerald drop earrings


Host Amy Poehler was not only a hilarious host but looked gorgeous in her black Stella McCartney gown. The dress fitted her body perfectly and the silver bracelets and rings added the perfect accents to her look.

Amy Poehler

Courtesy of
US magazine

Wearing a large ring with a plain coloured dress is a great way to subtly add that perfect touch of glamour to your outfit! For example, our selection of diamond cluster rings is to die for!

Diamond cluster ring


Emma Watson looked effortlessly beautiful as usual, in a bright red Dior gown. The actress, who was a presenter on the night, looked demure and classy when walking the red carpet. Emma has the red carpet look perfectly under her belt!


Courtesy of
Fashion Gone Rogue

To add a bit of sparkle to this look you could wear one of our amazing diamond bracelets particularly when wearing such a bold, plain dress.

Diamond bracelet


Another winner was Amy Adams who came away with the award for Best Actress in American hustle. Amy looked breath-taking in a red two-tone Valentino gown and despite the plunging neckline, she looked glamorous and classy.


Courtesy of

With a plunging neckline it is always a must to wear a beautiful necklace, to accent the shape of your dress, just like Amy has done. Our gorgeous  diamond white gold drop necklace would look amazing with a daring plunging neckline!

Diamond drop pendant


Who was the queen of the red carpet for you at this year’s Golden Globes?

UK Jewellery Awards 2013 – The Diamond Store – Awarded Etailer Of The Year

Retail Jewellery Awards 2013 - Etailer of the Year

The Diamond Store – Awarded Winners of the Highly acclaimed UK Jewellery Awards  2013 – Etailer of the year!

On Thursday 4th of July the UK’s most prestigious and glamorous event in the jewellery industry – the  UK Jewellery awards, was held at the National History Museum, attended by 100’s of highly renowned professionals, companies and brands in the UK’s jewellery and watch industry.

The lovely Dawn O’ Porter ( British television presenter, performer, and writer.) hosted the fabulous event, awarding entrants for 14 different categories. At The Diamond Store we entered for Etailer of the year, where the judges were looking for a company whose virtual retail environment showed excellence, was highly innovative and highlighted points of difference from other jewellery or watch websites. We were proud to be short-listed alongside Beards, Chishold Hunter, Diamond Manufacturers, Fellows, Jana Reinhardt, Tomassa and Union Jewellery.

Dawn O’ Porter gushed the following when introducing our category:

 “And now for our winner who the judges went absolutely nuts for. One actually went as far as to give it full marks across the entire criteria, something that has never been done at these awards before. So who is this wonderful website?” 


Winner of Etailer of the Year 2013

We were delighted to be acknowledged for our hard work and effort and achievements of our entire team. We are truly honoured to have been chosen especially with such accolade.

Thank you to all our customers, without you we could not have done it!

Gary MD