We know this is the moment you have all been waiting for, and yes it’s finally here! You can all take a breath of relief because we have some good news for you fellow Diamond Store lovers! TheDiamondStore.co.uk won ‘Etailer of the Year 2014’ for the second year running at the Watch and Jewellery Awards 2014, which were held yesterday (02/07/14) at the Hilton Hotel Park Lane, London and were hosted by Rick Edwards.
Doesn’t the affair look absolutely stunning! This is the second year to date that a brand without a ‘bricks and mortar’ store won the award; which means we are definitely aren’t doing that bad a job! In fact the judges simply said ‘it is rare that we give a company an award two years running, but with The Diamond Store’s development, they well and truly deserved it.’ We are very proud of our achievement!
The award criteria was based on excellence in design layout and ease of navigation, innovative marketing and promotions, customer service, its point of difference, online technology, and evidence of online growth. We are so proud to say that the Judges gave us remarkable comments and said that we ‘ticked all the boxes in terms of delivering exceptional service, a variety of products and superb quality when dealing with their customer.’ How great is that?! Of course we can’t forget our packaging- a burnt orange bag with gun mental grey boxes; the icing on the cake!
We are so lucky to have a team that understands that jewellery is an investment. However we also know that diamonds can be a little expensive so we cut out the high street costs just for all you wonderful people out there! We’ve got something for everyone! If you’re looking for inspiration, you can even see a live feed of what other people are thinking about… or ask one of their personal shoppers.
Our director Gary Ingram said, “We are quite simply thrilled, proud and honoured to have won this award for the second time running. Our hard work and dedication to building the nation’s favourite online diamond brand has paid off!’’ Well we definitely had a very memorable and exciting night yesterday and we are are most certainly over the moon! We hope we can score a hatrick and win it again next year!
Above, director Gary Ingram