It’s Christmas…well nearly!

Oh my goodness, it is THAT time again where all the supermarket shelves are stocked with Christmas items, YIKES!! With Christmas being just over 3 months away we thought that we would have to jump on the Christmas bandwagon too and create a Diamond Store Wish List. I mean, who else doesn’t prompt to their partner with what they would like MONTHS in advance?

To make the process easier, we have taken a piece of The Diamond Store jewellery from each category and paired it with a Bond Street classic. Need we say more?! Our pieces win every time.

Number one on our Wish List is this gorgeous Yellow Sapphire and diamond ring.

We have paired this ring with another Sapphire ring from The Natural Sapphire Company which costs a whooping  £1695.


Number two on our Wish List are these Tanzanite and diamond white gold  flower earrings for £175.

Who says you need to spend £3,650 on a pair from Tiffany and Co (below) when ours are just as dazzling?


Third on our Wish List is this diamond cluster bracelet for £2,609!! Yes, stop drooling, we love it too.

We have matched it with Cartier’s finest which costs a steep £4,400.


 And finally, on our Wish List is this white gold diamond cluster necklace. Surely if you tell your partner three months in advance, they have time to consider it, right?!

We have matched this pendnat with a white gold diamond necklace from H.Samuel, which is  double the price for £1499.


Whats going to be on your Christmas Wish List from our range? Start sending hints, because before you know it, Santa will be climbing down your chimney.


Tweet us @diamondstoreuk

Autumn/Winter trends you NEED to stock up on

Fashion Weeks are here, and as we slowly but surely approach Autumn/Winter, and as shops will soon receive their first delivery of the new season we have prepared a little sneak peak of the eight key trends which you absolutely NEED  to stock up on! British people dress better in winter than they do in summer. This seems to be because we much prefer wrapping ourselves in snuggly coats and layers of soft knit. Just cause its dull and dark outside, who said you can’t sparkle? Of course you can! And to help you we’ve chosen a piece of Diamond Store jewellery to go with each fashion trend.

1) Fairy Tales come true: matched with a diamond and black diamond ring.

fairytales come true


2) Portrait of an Artist: matched with a gold Emerald and diamond necklace.

 portrait of an artist

3) Feeling Blue: matched with a blue Sapphire stud earrings.

feeling blue

4) The Super-coat: matched with a diamond and Ruby ‘cross’ necklace.

the supercoat

5) What would Dietrich do? matched with a pair of black diamond earrings.

what would deritch do

 6) Fast-food fashion: matched with this garnet and diamond claddagh ring.

fast food fashion

7) Designer normcore: matched with diamond collarette necklace.

designer normcore

 8) 60’s mods: matched with a pink Sapphire necklace.

60s mod

Which Autumn/Winter trend are you? To be continued after London Fashion Week …

Happy Birthday Beyonce!

We would like to wish Beyonce a very happy birthday. This singing sensation requires no description. In order to maker her birthday memorable we have decided to take a trip down fashion lane and look at some of Beyonce’s best outfits. We have matched each of her outfits with a top pick from The Diamond Store. After all there’s no better way to celebrate her birthday than to dress like the Diva herself!

2003: Beyonce was seen in this lilac gown at the Fighting Temptations premier. We are Crazy in Love with this dress and think that this Diamond cluster ring will be a perfect match.


2006: Beyonce was spotted in this Champagne coloured dress at the 2006 Grammy Awards. We think she’s Irreplaceable! We have matched this gown with a gold diamond and ruby necklace.



2008: This is year where Beyonce Knowles become Mrs Carter. She married rapper Jay-Z. In this same year Mrs Carter was spotted at the Kennedy Center Honours in this black dress. If I Were a Boy, I’d definitely be crazy for Beyonce if she looks like this! We have matched this outfit with a black diamond necklace.

31st Annual Kennedy Center Honors


2011: This was a special year for Beyonce. In 2011 she was expecting her daughter Blue Ivy. Whilst pregnant with her, Beyonce was spotted at the VMA’s in this one shouldered bright orange dress. She most definitely put her Love on Top. With this Coral necklace to match, you can surely Run the World.



2014: Queen B was seen with her beau Jay-Z at the MET Gala this year, in a sparkly black net dress. Beyonce went Back to Black this year but we are still Drunk in Love with her! We matched her dress with a white gold diamond bangle.



Beyonce truly is the Queen B  and we wish her all the best in the future!




Simply Sapphire

Its already September! Which means its Sapphire’s turn to be the gemstone of the month! We have chosen five celebs which wore the Sapphire the best and have rated them out of 10 on our fire chart of smoking hot celebs.

1) First we have Jennifer Hudson, who wore this blue Sapphire gown at the Oscars. We have given Jennifer a 6 on our fire chart!


2) Our second celebrity is Jessica Lowndes, who wore this low-cut Sapphire gown to the 2014 Canadian Screen Awards. We have rated Jessica a 7 on our hot fire chart.



3) Our third celebrity or should we say royal, is the Duchess- Kate Middleton. Kate wore a knee length Sapphire dress to match her gorgeous Sapphire engagement ring. We have rated her an 8 on our fire chart of hot celebs.


4) Our penultimate celebrity is Jessica Stam. She wore this blue Sapphire sheer gown which was teamed with a floral lace underneath to the 2012 CFDA Fashion Awards. We have given Jessica a firey 9!

jessica stan

5) Our final Celebrity is Blake Lively. She wore this stunning gown to the MET Gala in 2009. She definitely deserves a 10 from us! Way to go Blake!


 We have also chosen our top ‘phiring’ hot blue Sapphire’s from The Diamond Store.


 price of the necklace is at the time this article was written.


What would you rate each celebrity according to our fire chart of smoking hot celebs? Tweet us @diamondstoreuk

And the award goes to…

With the Video Music Awards 2014 just having taken place this week, we decided that we would give our own awards to the celebrities who we think deserve an award for their outfit. As an award we have decided to use a piece of The Diamond Store jewellery which matches their outfit.

And the award for ‘the sparkling beauty’ goes to Jennifer Lopez! No matter what she wears, J-Lo always shines; and so we would like to present her with this diamond and silver bracelet.

JLo vma



And the award for ‘ladies in black’ goes to the Jenner sisters, Kendall and Kylie and Kim Kardashian. Whilst the Jenner sisters went for all black, Kim went for a printed black, white and red dress. We would like to present them with this gold black diamond and diamond ring.

kardashians vma


And the award for the most ‘stand-out outfit’ goes to Taylor Swift. Her sky blue printed play-suit, gets her the award of these gold and blue topaz earrings.

taylor swift vma


And the award for ‘pretty in pink’ goes to Gwen Stefani. Rocking this pink and black outfit, we’d like to present Gwen with this pink Sapphire and diamond necklace.

gwen stefani vma


Who would you give the best dressed award to? Tweet us @diamondstoreuk


The man’s guide to picking an Engagement Ring..

Buying an engagement ring seems like a simple thing to do.. you just see a ring you think she’ll like and buy it, right? How hard can it be? However,  if you have just started or are already midway through the process or have been through it, you will know that the reality is very different. Not only is this likely to be the most expensive jewellery purchase you ever make BUT the ring stands as an eternal symbol of everything you share with this person. As if that wasn’t enough pressure already, but you do only get one chance to get it right… hopefully. So in order to make your experience less traumatic we have put a little guide together for you to help you pick the perfect engagement ring.

1) Trust your instincts: 

This is a very important purchase, probably the most important purchase you’ll ever make, and so it should be treated with the respect and careful consideration it deserves. The first thing to remember is to not let it detract from the magic of the occasion. The moment is about the both of you and you’re together for a reason, so through all the advice and tips you’ve picked up, let your own instincts still be the primary influence. The ring that is chosen becomes a part of the scene and therefore has sentimental value attached to it, and so most women are reluctant to part with.

2) Know your budget:

Typically the myth is that you should spend an average of about two or three months salary on a ring. Never forget that you will only be buying this once, so buy the best that you can afford. To find the best value for your money, the Internet is your best bet as prices can be as much as 60 percent below high street retailers. If you have seen something you like on the high street for £2000 though and then find its equivalent on line for £1000, don’t settle for that one. Buy to the top of your budget and get a ring twice as good.

3) Style matters:

From the size of the diamond to the colour of the metal, there are many factors to consider when choosing the ring style. If you’re intending to surprise your partner then look at what her friends and family are wearing because it will give you a rough guide of what she will be expecting and what you ideally have to better. It may be an idea to consult her good friends, they may know her taste.
Remember to coordinate the ring to the person, as a huge stone won’t look good on a very dainty hand, and keep their character in mind. Most importantly pay attention to her, because the chances are that she would have hinted the kind of ring she wants.

4) The four C’s:

These are colour, clarity, cut and carat and are used to categorise and grade the diamond. For most people, the most important factor is finding a balance between quality and size. Ultimately you have to decide what has priority and realise that if you want a bigger diamond, you may well have to sacrifice a little on quality and vice-versa, depending on your budget.

5) The ring size:

This can be tricky because it is difficult to do without giving the game away. Again it is a question of asking friends and family if they
know or getting one of her rings measured if she already wears one her finger. You could always take a leap of faith and guess and then have the ring re-sized after the event, but this is easier if the estimate is close to the actual size.

 6) Choosing a jeweller:

A. One of the first things you need to look for are affiliations to trade organisations such as the British Jewellers Association, which has a high codes of ethics that members must stipulate to.
B. When buying online, search for independent reviews by previous customers as these are a great seal of approval. A good website should also have a customer testimonial section where they get to showcase feedback from their customers..
C. Check for guarantees as you want to know if there are any problems you are covered, such as the 5 year guarantee.
D. It’s important to find out what the returns policy of the company is because if she doesn’t like the ring (or Heaven forbid she says no), you need to know that you can get your money back.
E. Make sure there is an independent certification of the diamond. It costs and adds to the price of the ring, but is worth it as the certificate is like a stamp of legitimacy to say that the diamond is of the quality advertised.
F. You need a detailed receipt as it may be crucial for any future insurance claim.

7) Buying online vs Buying on the high street:

There’s no doubt that buying online can take a lot of the romance out of the process as there’s an element of occasion in visiting a high street store. It can be enjoyable to go into a jeweller with your girlfriend and be spoilt and pampered and made a fuss of, but the savings that can be made outweigh the opportunity to sit on a fluffy white sofa. Someone is paying for that service and ultimately it’s you. Some websites that offer cheaper prices may have to import the diamonds which means you could be lumbered with duty fees on top of the quoted price and VAT. Also if there’s a fault with the diamond it can be a logistical nightmare as it has to be returned to the source. Be sure to check this before continuing with your purchase. Beware of retailers selling comparable advertised grades for unrealistically low prices, if its sounds too cheap, it is usually for a reason…

We hope this guide will useful to all of you waiting to pop the question and will help you enjoy your experience! For more information and inspiration visit

Are you a viral romantic or a Larry Low Profile?

Have you ever thought what kind of love personality you have?

With social media such as Facebook, Twitter and Instagram being available at the tip of your finger, many relationships are exposed online before even telling your bezzie mate. However, there are still ‘some’ couples who like to keep their relationships on the d-low apparently…

We have created a love personality quiz for all you lovers out there, so that you can figure out just exactly what kind of a lover you are! Will you be shocked to find that Facebook knows more about your relationship than your partner, or are you the Traditional Tom who keeps things offline?

Personality type 1: The VIRAL ROMANTIC:

Do you Instagram French-kiss “selfies” and tweet pillow talk on Twitter? If you say yes to both the questions, it means that you’re the queen (or king) of modern cyber romance! It is clearly very important to you as to how others perceive you and your relationship;

You’re very likely to develop a relationship through social media by adding people on Instagram, impressing them with witty Twitter exchanges, and then casually asking them for a drink. All this is effortless for you!

But do be careful! While you’re busy tweeting and sharing pictures on Facebook, your closest friends are probably getting fed up with your oversharing. Plus if your relationship goes south, you might live to regret being so public about it. But don’t worry, as long as you remember to pick up the phone and call your friends from time to time—the virtual world of love is yours!

This diamond and rose gold necklace is perfect to match your “bold, make a statement” personality.

Personality type 2: OLD SCHOOL LOVER:

Do you still use your landline to call people up? Does the thought of using social media for flirting and online dating give you the heebie-jeebies? Do you often find that your friends are trying to find out whether your boyfriend or girlfriend really exists? If you can answer all these three questions with a yes, well then we’d say you’re very traditional when it comes to matters of the heart.

You’re more likely to plan little personal romantic dates such as a candle-lit dinner or a scented bath with rose petals, and you wouldn’t hesitate to buy expensive concert tickets to impress him or her. Can you believe, traditional dating still exists!

But be careful because as much as we hate to break this to you, but you’re a bit of a fuddy-duddy. Traditional romance is great and your sweetheart would probably love that compilation tape you made for them… if they still lived in the 80’s! You need to get with it. Upload a cute picture on Facebook once in a while..there’s nothing wrong with that!

To match your traditional personality we have chosen this simple heart necklace for you!

Personality type 3: LARRY LOW PROFILE:

Do you hate everything about social media? According to you, does Twitter destroy the English language and Facebook expose you to hackers and serial killers? So it’s hardly surprising you’ve never uploaded a romantic picture or flirted on social media. The question is, though… do you actually flirt at all?

You take your online privacy very seriously. You know all about internet security and, very wisely, would never post your personal information (or anybody else’s) on the web. After all, someone is probably hacking into your computer now whilst you are reading this post.

But careful! Unless you’re super famous or deeply paranoid, there’s no need for all this hating and hiding. Whether you like it or not, we live in the age of social media. Used wisely, it can actually allow us to share great moments with our loved ones. If your boyfriend or girlfriend has been bugging you to join Facebook lately, don’t be a spoil sport. Share a little online love or ‘like’.

To match your low profile personality, we think these white gold diamond earrings.

Personality number 4: SOCIAL LOVE JEDI:

Do like posting a romantic photo to mark an anniversary or a special day? Do you only update your relationship status on Facebook if your other half is happy for you to? Well then congratulations, because you have mastered the art of sharing your private life in a positive way on social media.

You can strike a perfect balance between offline and online. Just like in your real life, you conduct your online relationships gracefully and without scandal or drama. For you, social networking is just a fulfilling extension to your already happy and balanced life.

But do be careful! It’s good to share your happiest moments and successes on social media, but don’t be too politically correct. It’s boring and nobody likes a saint. If you’re heartbroken, that’s what your network is there for: to catch you when you’re down.

To match your balanced personality, we have picked this diamond ring for you, and who knows, maybe it will turn into an engagement..

Take our love personality quiz and find out your love personality!