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How to Build a Jewellery Collection

What Is Heirloom Jewellery?

How to build a jewellery collection

There are three main things you should do when building a jewellery collection.

  1. Build a foundation of 3 “jewellery essentials” you can wear daily with any outfit, for example diamond stud earrings, a solitaire necklace and a tennis bracelet.
  2. Add a few big elaborate items of “statement jewellery” you can wear on big, special occasions.
  3. Include a small selection of unique items that reflect personal taste or fashion trends to wear occasionally.

Below, find details of the type of jewellery each of these categories consists of.


Jewellers typically consider these six items “jewellery essentials”: Stud earrings, solitaire necklaces, tennis bracelets, engagement rings, wedding or eternity rings, and finally, pearl necklaces or pearl stud earrings.

Why are they considered “essential”?
The above items are called “essential” for several reasons. Firstly, they are of a high quality so you wear them again and again through life.

Secondly, their style is classic, so they never go out of fashion and they complement any outfit. For example, essential jewellery items are suited to formal or professional wear. They can also jazz up casual wear without looking “too much”. Yet they are be glamorous enough for evening wear.

Finally, they can turn into family heirlooms, passing from one generation to the next.

Spending a little more money than usual on these key pieces is worth it, because well crafted jewellery withstands use for a long time. This means you’ll get your investment back through lifelong wear.

Here is a picture of 6 items jewellers tend to consider “essential jewellery”:

How to build an essential jewellery collection - tips by TheDiamondStore UK

View now:  1. Diamond stud earrings – 2. Solitaire necklaces – 3. Tennis bracelets – 4. Diamond & Engagement rings – 5. Eternity & Wedding Rings – 6. Pearls


Statement jewellery items are big, bold and eye-catching. They “make a statement”. In other words, they attract attention and show other people the type of person you are. 

Once you have collected your essential jewellery items, you should include a few large statement pieces that you can pull out for special occasions or to dress up plain outfits. For example, a large elaborate necklace can turn formal work attire into a dressy looking wedding guest oufit. It can also be a New Year’s Eve accessory.

(Note that any other jewellery items that you wear alongside a statement piece, should be kept understated. This allows the starring jewellery item to shine.)

You can choose to spend a lot or little money on statement jewellery, it’s up to you. The main thing is that it looks bold, eye-catching and special.

How to pick jewellery statement pieces for your collection - tips by TheDiamondStore UK

View now:   6. Exclusive necklaces – 7. Chandelier earrings – 8. Tanzanite ring – 4. Amethyst ring – 9. Diamond cluster ring – 10. Sapphire bracelet


How to stack diamond and gold bracelet bangles - jewellery tips by TheDiamondStore UK 

Once you have your essential jewellery items and a few statement pieces for special occasions, it’s time to hone your collection so it’s personal and fashionable.

There are plenty of jewellery designs and trends that will add variety to your look. Play with colour, shape and materials to create your own, individual style.

For example jewellery “stacking” is a powerful trend that’s characterising this decade’s jewellery fashion. You can achieve this look by simply combining lots of rings, bracelets or necklaces in layers – as done with bangles in the photo above.

On the other hand, you don’t have to comply with what’s fashionable now to wear trends. You can add retro touches with vintage items. And unusual designs will give your look a cool edge.

For personalisation, birthstones, initial pendants and charm bracelets are the easiest way to make your collection invidual to you.


How to personalise your jewellery collection and how to pick jewellery trends that suit you - tips by TheDiamondStore UK

View now:   11. Initial pendant – 12. Topaz pendant – 13. Ruby ring – 14. Rose gold cross ring – 15. Set of stacking rings  – 16. Vintage bangle – 17. Hoops earrings – 18. Huggy earrings – 19. Drop earrings

In conclusion

Simply by picking the right jewellery, we can easily look put together and elegant. Did you watch the fashion documentary, Iris, on Netflix?

If so, you probably marvelled at the way Iris Apfel, the retired fashion icon, uses jewellery. She says, “If there was a choice on spending a lot of money on accessories or dress, I always chose accessories. I think jewellery can change an outfit more than anything else.”

This is certainly true. When building your jewellery collection, remember that one single piece of jewellery can turn an everyday outfit into something glamorous.

Jewellery is also a very personal thing. Unlike clothes or shoes, it’s long-lasting. It reminds us of loved people and important moments in our lives.

As one final piece of advice, always make sure each piece in your collection is special to you. Let your jewellery express who you are. Allow it to tell your story.

Galileo diamond cluster ring brings a plain outfit to life - how to build a jewellery collection

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