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The Roaring Twenties

The Roaring Twenties

The 1920s is the decade in which women became empowered and with that, fashion entered the modern era.  Fashion abandoned the more restricting clothing of past years and more comfortable and racy clothes were introduced. Although many were reluctant to the changes,  the ‘Roaring Twenties’ as it was known, bought out the rebels of the era in more than one sense.


The corseted, peplum dresses of the ‘teens had evolved into shorter more risqué lengths that incorporated pleats, gathers, slits, fringing and all together were a lot more movable, allowing the new and improved woman to prance around as she pleased. Today, what we pull from 1920s fashion is undoubtedly  “the flapper” look which many of us have adopted for our night wear and party attire. The flapper dress was functional, a-lined and flattened the bust line rather than accentuating. This epitomises the first steps of equality that women sought after.

Courtesy of

Courtesy of

Softer more breathable fabrics were used to create straight line and close-fitting dresses. Low hems were also adopted with fullness creeping in from the teen years but only making an appearance on hems and on boas! As the era progressed, ‘shift’ type dresses which make an appearance in today’s work wear emerged and a more ‘boyish’ fit became the norm. The upper class and wealthy were still expected to wear prim and proper attire changing from the morning into an afternoon tea dress and then and evening gown for the night. Of course only the wealthy could afford this many outfit changes!


1920s fashion


These afternoon tea dresses were less form-fitting than evening gowns and featured long, flowing sleeves, and were adorned with sashes, bows, or artificial flowers at the waist. Evening gowns showcases everything that we love about 20s fashion to this day, floor length a-line dresses, satin, velvet, fringing and plenty of sparkly embellishment – something we know and love very much so at The Diamond Store.

Get your hair fixed the 1920s way with a step by step guide from Lauren Conrad. Courtesy of




View our 1920s jewellery gallery below, all pieces are available on

What do you think of 1920s style? Will you be recreating Lauren’s ‘Vintage Vixen’ style at home?

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